How To Market A Love Story

How do you market a love story?

Romance is a billion-dollar market, and has always been one of the most-popular book genres—right up there with sci-fi and mystery thrillers. In total, romance accounts for nearly 20% of all fiction unit sales.

Which means the key to marketing a romance novel or love story isn’t “better marketing,” cover design, or getting featured on a podcast. Instead, it all starts by creating a new category for yourself and your story. For example, romance has hundreds of sub-genres ranging from romance in college, romantic comedy, romance detective stories, romance doctor stories, romance dystopian and fantasy fiction, romantic greek mythology, romantic historical fiction, and so on. Which means, your job as an author, is to not only write a compelling story, but Name & Claim a new and different category for yourself.

By Nicolas Cole, one of the most-read writers on the Internet and author of the best-selling book, The Art & Business of Online Writing, this book is a wake-up walkthrough guide for novelists and storytellers—specifically romance authors. How To Market A Love Story is a crash course on Category Creation for writers, and how the key to writing a book readers want to buy, read, and share with their friends isn’t just the story itself, but the ways in which you frame what makes the story “different” in the first place.

In this book, you will learn:

• How to create a new category for yourself as a writer
• Why you aren’t marketing your “story,” you’re marketing the transformation in the reader
• How to create a new Voice & Format for your story in a way that stands out from any and all competition
• The secret to igniting word-of-mouth marketing (putting the right words in the right mouths)
• How to pinpoint your Superconsumers, and build a business flywheel with them at the center
• 5 different business models you can use to not only sell more books, but provide for yourself as an author (with Cole sharing how he earns $500,000+ per year as a writer)
• And, if you are a self-published author, how you can monetize your content multiple times

This is a must-read for authors and novelists, but especially romance novelists who have seen the growing trend of “how to make money self-publishing romance” and want to write stories that make money—without sounding like every other romance story out there.

Download includes PDF, ePub, and MOBI (Kindle) files.